Experience Responsibility
Do not go Gentle into that Good Night… and Yourself
August 25, 2015
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Interstellar is a great movie, and its something that you need to watch at least 3 times to capture part of its true meaning. One of the most important scene of the movie, is a short one, and is when Michael Cane reads a passage of the poem from Dylan Thomas “Don’t Go Gentle into that Good Night”.

Do not go gentle into that good night,
Old age should burn and rave at close of day;
Rage, rage against the dying of the light.

Though wise men at their end know dark is right,
Because their words had forked no lightning they
Do not go gentle into that good night.

Good men, the last wave by, crying how bright
Their frail deeds might have danced in a green bay,
Rage, rage against the dying of the light.

Wild men who caught and sang the sun in flight,
And learn, too late, they grieved it on its way,
Do not go gentle into that good night.

Grave men, near death, who see with blinding sight
Blind eyes could blaze like meteors and be gay,
Rage, rage against the dying of the light.

And you, my father, there on the sad height,
Curse, bless, me now with your fierce tears, I pray.
Do not go gentle into that good night.
Rage, rage against the dying of the light.

The reason why we should understand the words of this poem, is that is an invocation to never settle, even if we see no options or few possibilities of success. Dylan wrote this piece of art to address the need to face the real problems and “to not be gentle at the end of things“.

In the movie interstellar the meaning was slight different, as the crew had not to be gentle with themselves as they have to the final sacrifice by leaving their families and probably never come back, in a way that all the rest could have a tomorrow.

A New Frontier on Digital Communication?
August 5, 2015

Animated Gifs are no mystery, they are around form a lot of time and in the past were used a lot to provide a dynamic feel to the webpages. Then arrived Flash and looked like those were going to disappeared. Then Flash is almost disappeared and animated Gifs are back…

BTW – They look Cool! 🙂


Photography Relationships
Trough a Different Point of View #dontforget
July 28, 2015
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This week-end I have been able to have some fun with the GoPro thank to it waterproof capabilities. Indeed during a little walk on the countryside where I grow up, I stumbled upon an old fountain that in the past was used by women to wash clothes. As good old tradition, the water comes directly from a ground river (I don’t know the english terminology), meaning that is very clean, abundant and free for all.

As the water is clean, it managed to create an ecosystem where some algae managed to grow over the decades, reaching a stability with the closed environment.

What made me think is that fact that for the first time, thank to this film, I have being able to observe the bubbles of oxygen that those algae are creating trough photosynthesis. Simply Amazing.

Then while writing this blog post, I started to think how this can apply to the everyday life of every one of us, so the resulting two cents quote is:

Sometimes we forget that important things are done silently, and because we don’t notice them we don’t give the right consideration.

This is wroth both to plants, but mostly to people that surround us (far away or near us), that help and support us but we are too blind to remember what they do.

Edoardo Photography
Slow Motion Video with a #GoPro
July 27, 2015
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Finally I have been able to purchase a GoPro, so to being able to record some quick HD videos. In this way I can stop using my phone or reflex to capture those moments.

Why I choose to #gopro? Simple, as Jeff Besoz said regarding the kindle, if you love doing something, you should have a specific device to do that… in the best way. As I’m in love with photography and video recording, I have decided to choose a product that could express at best my ideas 🙂

Here is a quick video, with no editing. But I will work on more versions to make the results always better!

Experience Innovation
When Gaming can help your Workspace
June 15, 2015
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It’s not a mystery that gaming is something I like and that I have being doing for some time (furthermore I write for and own Gamers.it). In those days is happening the biggest conference in the world, the #e3, where new gaming previews and cutting edge technologies are going to be presented.

On an innovation level, till now I have seen and observed what Oculus Rift has done with Microsoft (video above), that in my opinion this is a great market move (will write about 🙂 ).

I think that, what shown, can generate also some work-related possibilities, that we could use on the following years (or even months). As you can see in the picture below, a person that is playing an Xbox game on a virtual room, and this could represent something game changing, the possibility to create virtual spaces and desktops.


Think about the possibility for everyone to turn on the PC, wear the Oculus and become part of a virtual environment, where you can create virtual monitors to be used, or open a webpage or a wall… in other words some of the possibilities and implications would be:

  • customize your workspace as you want without limits at your command
  • improve your privacy, as everything is shown on your desk or virtual environment is shown only to you
  • limit the number of items that you have to buy, as if you need a third monitor, you just open it, you don’t have to buy it
  • use, unusable spaces, as you can create a room with a view on the sea, also on your basement

On the other hand, what is needed to make it real are:

  • An important processing power, as all the motion and the objects need to be rendered dynamically
  • A way to track your hands, so you can perceive the space in a perfect way
  • A way to work with your input devices, as mouse, keyboards…

Is this a dream? I don’t think so.

Innovation Strategy
How Hardware and Software are Shifting
May 29, 2015
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A lot of people are trying to define and predict what would be future technological trends, so to being able to understand how the market could move with the aim to find a place where to make future investments. As you can imagine this task can’t be simple, but yesterday while watching the Bloomberg YouTube Channel, I stepped into this truly interesting discussion, that is pure food-for-thoughts (video below).

I suggest you to watch it entirely, but the main concept is that hardware, whom was dominant (and expensive) in the last decades as it was the tool that everyone had to own to create value, now it become a simple commodity (and cheaper), as now we have available cheap cloud power & storage and the competition among hardware producers are getting harsh, making hardware units on average cheap. Now the tools needed to create value are the services that we use.

Innovation Lean Organization Time Management
A New Paradigm on Solving Problems
May 13, 2015
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Usually when we face a problem, we do it directly, mostly because during our working activities, we just have the possibility to allocate a small portion of time, to the many needs in front of us. In that time we have to address the problem, solve it and then switch to the following one. This is the mentality that we have been groomed into and that on the long-term would create stress and inefficiency.

Usually, when we face a problem and solve it, we tend to gain experience, but the real issue is when the problem appears again… and again… giving us the clear insight that there is something wrong along the process before us, a problem that is a double damage: first because we lose time solving the problem, second because we don’t gain any further experience.

The short time horizon that we address, forbids us the possibility to find a one-for-all solution that could prevent us any further loss of time, energy and productivity. For this reason we can start changing this paradigm, by acting not on the problem, but on the cause of the problem, so to prevent from happening.

This simple as interesting idea is explained perfectly on the video posted above, where Dr. Rishi Manchanda focus his message on how we should identify the cause of the problem (or of the illness on his case) so to find the cure and not the solution. This approach can be very useful also inside a company environment.


Personally I have changed my approach, and now I tend to identify what generates (or could generate) the problem upfront, and this helped me to become more productive, work smarter and use my time and energies on what really matters. To make things easier, I have represented the flow in the image above, and the steps are:

  1. Approach the problem
  2. Understanding if this is a “blocker” or not (if YES! you have to patch it asap)
  3. Identify if that is a one time issue or if it could be a repetitive one
  4. Understanding the cause and the origin of the problem (as the stakeholders)
  5. Developing and implementing a solution
  6. Reignite the activity with the new workflow
  7. If the problem is not solved, restart from number 4

Want some practical examples? Sure! Here are some:

  • Creating templates for emails for my internal (and external) client, so to be sure not to forget info than may be needed, and by making the communication essential and easy to read, so it can be processed quickly
  • Building mockups for specific campaigns, so to have less chances to receive fallback email, requesting more info or clarifications, that I need time to elaborate, write and send

So let’s face the source of the problem to find a long-term solution rather than placing a simple patch.

Social Ecommerce
Facebook Social Commerce for Birthdays
April 9, 2013
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Facebook has always tried to understand new ways to generate revenue and increase the interests between business by providing new way to interact with the final user. A lot of effort has been used to pursuing the will to create a Social Commerce (or Facebook Commerce), to enable companies to generate revenue trough social networks and make them justify the relative marketing investments.

Facebook Ecommerce

As can be seen form the screenshot above, Facebook launched a new feature (only for US Friends) that allows users to send a real gift to their friends trough a message on their birthdays’ reminder section. This feature can appear as a simple feature, that in my opinion can have a great success potential, as for the following reasons:

  • Conversion Rate: the conversion rate can be high, as can be taken in consideration the psychological impulse purchase factor, and the provided possibility to buy an important last-minute gift.
  • Reason Provided: along with the previous point, to generate a purchase the user needs a valid reason to use its resources. By using this delivery method, Facebook provides this element that is often forgotten by marketers.
  • Sponsored Gifts: those gifts (I haven’t tested this first person) is a feature that can be used along with the Facebook’s offers, that an user can redeem on a fanpage. But differently, those aren’t a discount codes but vouchers that the final user can use to redeem on a brick and mortar shop or in an ecommerce website.
  • Always a Gain: due to the nature of the voucher, the sponsoring company has always a gain. If its redeemed, a “new lead” is gained or the loyalty increased, if not the company will have a full economical gain as the product/service isn’t requested.

As expressed in the analysis before, this can be a further step toward what can be called Social Commerce. This is because by definition, this should be an environment where the user would be able to buy goods seamlessly with their social activities, and not by using methodologies aiming to push tab-stores or offers, there is the need to remember the different roles and aims of Social Networks and Ecommerce Websites.

CHOK! Mobile marketing Excellence
March 12, 2013

This campaign is a perfect example on how Mobile phones, aren’t a marketing device, but a personal device that can be used to generate a response by the users.

New Revenue for Facebook via their “like” based Search Engine
January 16, 2013
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Today Facebook presented, after a lot of buzz on the internet, as its new feature a “like based search engine”. Regarding the ranking method there is nothing really new, as we see something similar with the G+ button on Google, but here we have as value the “like” that everyone does on pages or groups.

The search itself is divided in two different aspects, a Semantic Search where every user would be able to write a simple phrase and get the best result about their Social Networks, and a Search partnership with “Bing” where the user would be able to search for information outside Facebook, as can be seen from the following video by The Verge.

This new feature strategically provides Facebook the possibility to generate more revenue, in two different (but similar) ways:

  • Time on the Social Network: This feature is mainly done to maintain the user active and for a longer time on Facebook. Time and user actions for Facebook, means “page views” that mean “ad impressions” for Facebook. Resulting in a bigger and potential revenue.
  • Partnership Revenue: The partnership with Bing is an important win-win possibility, because Bing get more visibility, and very probably Facebook get a share of the ads clicked by the users during their search.

In other words and as expressed in the scheme below, Facebook is slowly creating an environment where users doesn’t have any excuse to exit the Social Network to make their activities, they can search what they want and stay connected with their friends at the same time. More an user stays on the Social and generate actions, more chances of revenue Facebook has.

How Facebook make money

Even is I hadn’t the possibility to test it on first hand, there are some considerations that in my opinion are important for the success of this feature (to clear on the short-mid term):

  • Marketing Implementation: Marketing pros are expecting from some time new ways to leverage and generate revenue from Facebook, that was something that its needed. Probably this feature will provide the possibility to make you sponsor the result on specific user queries, but why not giving the opportunity to pay to suggest specific queries?
  • Privacy: As can be seen on the video every user data can be used to fulfill the query results. This brings a privacy concern, where everyone would be able to cross my “likes” within a query, but the users would be able to choose to be excluded on the query or results?