Archive for: April 2010

Opera Mini vs Apple – PR battle on the go!
April 23, 2010
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Apple is one of the top player in IT and in the computer industry, no doubt on that, and since the iPhone has been released, it became one of the leader on the smartphone and mobile phone industry. The iPhone (I’m an owner of one) managed also to create a revolution on the user’s approach […]
Nike and Tiger Woods are back
April 12, 2010
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As everyone in the world knows, Tiger Woods is one of the best golf players in the world. The gift that he has in this game managed to give him a lot of fame and fortune, and he was one of the most sponsored athlete in the world. His personal brand was fond with values […]
Price Policy vs Marketing: The Krapfen Case
April 8, 2010
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Lately around me I have seen people and companies acting strangely about the way they try to marketize their products, doing choices on price policies that in my opinion are contradictory to the economic environment that this crisis managed to create. Every morning before heading work, I stop by a pastry just around the office’s […]