Archive for: February 2012

Networking
What to do at the SXSW
February 27, 2012
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Next week I will leave Italy for a short professional USA tour, aimed to network with some of the smartest people on the web and discover new internet-trends and brand new startups. After a brief stop in Boston, where I will meet with Mr.Piskorski of the Harvard Business School (suggest to read this paper about Social Media), […]
Content
Delta Airlines shows its hidden part
February 22, 2012
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As it is said, content is king and for this reason Content Marketing is Vital. This branch of marketing (in my opinion) is often the very starting point of all communication strategies, because you need to create something new and interesting to offer to your followers, in exchange for their attention, and later, loyalty. If […]
Promotion
Kindle and iPad Compared
February 10, 2012
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Amazon is really one of the starter (and innovative) companies in the world and this Ad is a clear demonstration of this, in every single way. In the video above you can find all the values that Amazon wants to associate to its products, mixed together by a masterpiece technique. In detail: Comparison: not only the […]
Promotion
An Infographic about the Psychology of Color
February 9, 2012
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I stepped by this great infographic realized by BitRebels that explains in a simple and effective way, how people’s mind tend to react in presence of different colors. I have to say that this kind of notions, can be useful to everyone that need to create a communication campaign or a product, and for this reason […]
Promotion
How to Share your Blog on Pinterest
February 6, 2012
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Pinterest has been a typical internet overnight sensation, something that has been there for years and that gone viral between internet users. The design is really impressive, intuitive and most of all simple to use, the feeling is like having your own “Fancy” or “Piccsy“. Part of its success, comes from the fact that some […]
Strategy
The Map is not the Territory
February 3, 2012
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I love traveling in Milan by using the public transportation, not only because I can get to places in a shorter time, without finding myself on some dead-end streets, but mostly for  the sense of community that I always find. The fact that a lot of people find themselves in the same place traveling and respecting […]
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