Today Google released a new tool, the “Google Tag Manager“, that will make marketers job way easier and giving them the possibility to speed up their conversion tracking techniques. The revolution of this method, is that the Tag Manager consolidate different tags through a simple and easy snippet code, giving the possibility to professional to use a web interface to add or manage tags, without asking any IT guy or departments to make a change.
The video above explains is a great and simple way how this works, but the features are:
- The tags would load asynchronously, without slowing down your website and eliminating the conflicts on tag implementations
- An easy to use interface and templates that would support custom tags
- To limit implementation errors, there is a preview mode, a debug console and a Version History
- The tags could be implemented by different users with specific permissions, so that agency and in-house marketers would be able to work together