Product

The product is the core of every business. How do you do that?

Product
A Product Marketing lesson by Linux
April 4, 2012
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No matter what you do on marketing, but you have always a product/service to pitch and promote to a defined target. To effectively sell it, there is the need to dress it with a set of characteristics and values, that your potential customer can feel as an extra value. The video below is a great example by […]
Product
I’m in love with a Dolphin
January 9, 2012
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Almost every day I try new apps, and most of them are completely useless, they are just a clone of other apps, bringing no innovation or any new ideas. A couple days ago, I managed to discover via Jason Calacanis, a new new mobile browser called Dolphin and I fell in love with it. This […]
Product
Ping: a Potential Social Game Changer
September 7, 2010
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La scorsa settimana con l’uscita del nuovo iTunes 10, Apple ha presentato al mondo Ping, un social network inserito all’interno di iTunes che permette agli utenti di condividere i loro gusti musicali e fasi suggerire dai propri amici nuova musica da comprare. L’idea, sotto un profilo Business è ottima. Il sistema ha lo scopo di […]
Product
Price Policy vs Marketing: The Krapfen Case
April 8, 2010
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Lately around me I have seen people and companies acting strangely about the way they try to marketize their products, doing choices on price policies that in my opinion are contradictory to the economic environment that this crisis managed to create. Every morning before heading work, I stop by a pastry just around the office’s […]
Product
Marketing and Branding with FreeWare, the MailChimp Case
November 24, 2009
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The following one is a good example about how a company managed to attract a great number of potential customers by giving their trial product for free and with the application of great values and graphic inside their brand. Mail Chimp is a company that provides an eMail marketing solution for business of various sizes, […]
Product
Product Reliability as Marketing Value
November 15, 2009
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The title for sure is going to express a lot of points that I want to say in this post, and for most of them this concept can be seen as obvious, but in my experience Marketing is not only about target and advertising… marketing is about all the mechanisms that a company has to […]
Product
The Hidden Value of a Service
November 6, 2009
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In the todays world there are different products and services that compete between each other, in a way to win the top position inside the mind of the selected target. Most of the times those products have no differences between each other, except for particulars like price campaigns, packaging and other. What really differentiate one […]
Product
Identity on the Web
May 21, 2009
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Will Wright is really a genius, he managed to create games that managed to change that industry as we know it, and here he is talking about Internet and the value of Identity on Internet… and in my opinion he has a great point.
Product
eBay and Web 3.0
February 1, 2009
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Cause I’m always thinking about internet and communication and of new trends (and having some time cause of the flu approaching), I started to go around on Internet to find out new trends and after making some search on Adobe AIR, I have to say that this technology is a solid base for what I […]
Product
The Real Cost of a Web Service
December 8, 2008
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At the moment I’m on my way to LeWeb3, and I’m thinking that it’s a while that I don’t do a quality post on my blog… I know that frequency is not important but I care about posting some god content once in a while. During this travel I’m thinking about developing costs regarding Web […]
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