Product

The product is the core of every business. How do you do that?

Product
A Product Marketing lesson by Linux
04/04/2012
0
, , ,
No matter what you do on marketing, but you have always a product/service to pitch and promote to a defined target. To effectively sell it, there is the need to dress it with a set of characteristics and values, that your potential customer can feel as an extra value. The video below is a great example by […]
Product
I’m in love with a Dolphin
09/01/2012
5
, , , , ,
Almost every day I try new apps, and most of them are completely useless, they are just a clone of other apps, bringing no innovation or any new ideas. A couple days ago, I managed to discover via Jason Calacanis, a new new mobile browser called Dolphin and I fell in love with it. This […]
Product
Ping: a Potential Social Game Changer
07/09/2010
0
,
La scorsa settimana con l’uscita del nuovo iTunes 10, Apple ha presentato al mondo Ping, un social network inserito all’interno di iTunes che permette agli utenti di condividere i loro gusti musicali e fasi suggerire dai propri amici nuova musica da comprare. L’idea, sotto un profilo Business è ottima. Il sistema ha lo scopo di […]
Product
Price Policy vs Marketing: The Krapfen Case
08/04/2010
0
, ,
Lately around me I have seen people and companies acting strangely about the way they try to marketize their products, doing choices on price policies that in my opinion are contradictory to the economic environment that this crisis managed to create. Every morning before heading work, I stop by a pastry just around the office’s […]
Product
Marketing and Branding with FreeWare, the MailChimp Case
24/11/2009
0
,
The following one is a good example about how a company managed to attract a great number of potential customers by giving their trial product for free and with the application of great values and graphic inside their brand. Mail Chimp is a company that provides an eMail marketing solution for business of various sizes, […]
Product
Product Reliability as Marketing Value
15/11/2009
0
, , ,
The title for sure is going to express a lot of points that I want to say in this post, and for most of them this concept can be seen as obvious, but in my experience Marketing is not only about target and advertising… marketing is about all the mechanisms that a company has to […]