Strategy

What’s the best strategy to leverage your business?

Innovation Strategy
How Hardware and Software are Shifting
29/05/2015
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A lot of people are trying to define and predict what would be future technological trends, so to being able to understand how the market could move with the aim to find a place where to make future investments. As you can imagine this task can’t be simple, but yesterday while watching the Bloomberg YouTube Channel, I stepped […]
Strategy
Google Tag Manager
02/10/2012
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Today Google released a new tool, the “Google Tag Manager“, that will make marketers job way easier and giving them the possibility to speed up their conversion tracking techniques. The revolution of this method, is that the Tag Manager consolidate different tags through a simple and easy snippet code, giving the possibility to professional to […]
Strategy
Should You Pin It or Fancy It?
02/04/2012
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Great Infographic by http://www.searchenabler.com/
Strategy
The Map is not the Territory
03/02/2012
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I love traveling in Milan by using the public transportation, not only because I can get to places in a shorter time, without finding myself on some dead-end streets, but mostly for  the sense of community that I always find. The fact that a lot of people find themselves in the same place traveling and respecting […]
Strategy
Marketing is a Game of Light and Shadows
05/01/2012
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Yesterday has been my first day of consulting of 2012, it resulted more important than thought, not only I learned a lot about the architecture business, but also because it gave me the opportunity to find new ways to explain the marketing and business environments and try new processes. Those “pro bono client” are some […]
Strategy
Microsoft si Estende su Nuovi Mercati con KINECT
25/11/2011
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Quando un nuovo prodotto viene lanciato, questo viene inserito in una strategia mirata a raggiungere un determinato target, agendo all’interno di specifici mercati di riferimento. Questa viene realizzata pensando agli usi ed alle esperienze che gli utenti potrebbero avere, utilizzando quel prodotto/servizio ed in che modo potrebbero esprimersi. Spesso però queste strategie devono essere rivalutate […]