Strategy

What’s the best strategy to leverage your business?

Innovation Strategy
How Hardware and Software are Shifting
May 29, 2015
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A lot of people are trying to define and predict what would be future technological trends, so to being able to understand how the market could move with the aim to find a place where to make future investments. As you can imagine this task can’t be simple, but yesterday while watching the Bloomberg YouTube Channel, I stepped […]
Strategy
Google Tag Manager
October 2, 2012
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Today Google released a new tool, the “Google Tag Manager“, that will make marketers job way easier and giving them the possibility to speed up their conversion tracking techniques. The revolution of this method, is that the Tag Manager consolidate different tags through a simple and easy snippet code, giving the possibility to professional to […]
Strategy
Should You Pin It or Fancy It?
April 2, 2012
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Great Infographic by http://www.searchenabler.com/
Strategy
The Map is not the Territory
February 3, 2012
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I love traveling in Milan by using the public transportation, not only because I can get to places in a shorter time, without finding myself on some dead-end streets, but mostly for  the sense of community that I always find. The fact that a lot of people find themselves in the same place traveling and respecting […]
Strategy
Marketing is a Game of Light and Shadows
January 5, 2012
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Yesterday has been my first day of consulting of 2012, it resulted more important than thought, not only I learned a lot about the architecture business, but also because it gave me the opportunity to find new ways to explain the marketing and business environments and try new processes. Those “pro bono client” are some […]
Strategy
Microsoft si Estende su Nuovi Mercati con KINECT
November 25, 2011
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Quando un nuovo prodotto viene lanciato, questo viene inserito in una strategia mirata a raggiungere un determinato target, agendo all’interno di specifici mercati di riferimento. Questa viene realizzata pensando agli usi ed alle esperienze che gli utenti potrebbero avere, utilizzando quel prodotto/servizio ed in che modo potrebbero esprimersi. Spesso però queste strategie devono essere rivalutate […]
Strategy
The Soul of a Brand: Starbucks’ Case
January 31, 2011
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Il logo per un Brand è il carattere distintivo che fa riconoscere i propri valori al proprio pubblico di riferimento, di fronte ad un orizzonte di altre compagnie (competitor), che si vogliono prevalere di fronte al proprio target di utenza. Questo carattere distintivo, rappresenta tutta la propria storia, ed i valori che ci si porta […]
Strategy
How to Jeopardize a Brand: the American Express Case
December 1, 2010
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Come spesso dico un Brand è forse la cosa più importante di una società, è quello che ne da credibilità e che ne identifica storia e valori. Il brand deve rispecchiarsi nelle compagnie con le quali ci si interfaccia e nel modo in cui ci si relaziona ai propri clienti ed a quelli potenziali. Quando […]
Strategy
The New 2.0 Economy
May 31, 2009
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Internet is something like a loop, sometimes things happens to come back, and to repeat themselves… and in the last days came back the need to find a new way to monetize, get revenue and also to get finally a “Return Of Investment” (called ROI) on products and services that people have created and developed. […]
Strategy
MicroBlogging and Cross-Feeds…
July 9, 2008
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In the last days I have seen a lot of talking, posts and comments on people that are upset and tired of the Twitter Downtime that they feel forced to move to FriendFeed or other platforms like Plurk… I’m sick sometimes that Twitter is down… and makes me sick to see that the service is […]
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