Curriculum Vitae

A Practical Map of my Experience

In the map in Green are pointed my Education experiences, in Blue my working ones and in Orange my Interhips.

A Classical View of my Experience

Working Experience

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WebMarketing Academy – Lecturer

April 2013 – Present // Milan (Italy)

WME is an online master dedicated to Web Marketing, sponsored by UniCusano and is dedicated to young professionals and students that are willing to pursue a career in digital marketing. The professor committee is composed by some of Italy’s top digital professionals which teach different modules related specific aspects of web marketing.

My module was dedicated at explaining the actual business and digital landscape, so to provide the students the elements to understand the socio-economic evolutions that Internet brought on the environment that young professional would relate with.

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QVC – Digital Marketing Supervisor

May 2012 – May 2013 // Brugherio (Italy)

  • Full management of the digital strategy and the development of the online brand presence
  • Setting up, selling and executing vision, from delivering stand-alone projects to integrated campaigns
  • Deployment of Email Marketing activities aimed to increase sales and brand loyalty trough a database segmentation
  • Constant Interaction with the IT Department for the configuration of the digital marketing activities
  • Monitoring the KA and Affiliation activities and constantly optimization with the aid of an external agency
  • Setting Up and executing the social media marketing strategy and app development
  • Development of IA initiatives to increase conversion rates and sales
  • Research of new digital features and software to find new selling possibilities
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MailUp – Marketing Executive

September 2010 – April 2012 // Milan (Italy)

  • Strategic planning and management of the marketing initiatives
  • Generation of comprehensive direct-to-customer marketing campaigns via different channels as Social Media, eMail and KA
  • Stand design and coordination for the company presence at the IAB Forums 2010 and 2011
  • Planning and direction of online contents aimed to SEO activities
  • Successfully executed and coordinated the complete rebranding process
  • Budget planning and negotiation of deals for sponsors and business partners
  • Creation of comprehensive sales and marketing communication materials
  • Monitoring of KA activities and Web-Traffic results aimed to increase the website conversion rate
  • Oversaw the hiring, training and mentorship of junior level associates
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Belmond – Web Marketing Executive

September 2008 – September 2010 // Milan (Italy)

  • Analysis and planning of digital marketing activities via email and social media channels aimed to increase web traffic and brand loyalty
  • Monitoring of the Hotels’ brand reputation trough the analysis of partner and public websites
  • Creation of databases and reports aimed to segment the customer base
  • Selection and development of potential relationships with different online partners
  • Information architecture activities inside the websites aimed to increase the conversion rate
  • Developed the basis for an eCommerce platform for the hotels boutiques
  • Design of brochure and advertising materials for online and offline activities
  • Project management of a member-exclusive website
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Business & Marketing Consultant

September 2006 – Present // Milan (Italy)

I provide business consultation to agencies and companies on marketing and branding related subjects. My marketing approach is built in a way to consider all the aspect of the business, this gives the possibility to deliver a tailored strategy for the company and their needs.

Education

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MBA – MIP: Politecnico di Milano

May 2013 – July 2014 // Milan (Italy)

  • OCU (Organizational CheckUp) at Eli Lilly on developing a solution for simplifying Project Management Processes
  • Intership at Brunswick Group where I followed the branding strategy of an international luxury client
  • Team Leadership Score: 98.5%
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Master Degree – USI: Università della Svizzera Italiana

September 2007 – May 2013 // Lugano (Switzerland)

  • Degree in “Technology for Human Communication
  • Final Paper in “Email Marketing in the EU Tourist Industry
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Bahelor Degree – University of the Sacred Hearth of Milan

September 2003 – February 2008 // Milan (Italy)

  • Degree in “Foreign Languages and Literature“, minor in “ICT Management
  • Final Paper in “Cryptography: Communiation and Technological Processes

Interships

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BroadVoice – Engineer Assistant

May 2006 – April 2007 // Boston (USA)

  • Responsible for the testing and quality assurance of new VoIP phone prototypes
  • Negotiations with suppliers and development of software standards to guarantee correct device operation
  • Setting up of the digital marketing activities