What to do at the SXSW

Next week I will leave Italy for a short professional USA tour, aimed to network with some of the smartest people on the web and discover new internet-trends and brand new startups. After a brief stop in Boston, where I will meet with Mr.Piskorski of the Harvard Business School (suggest to read this paper about Social Media),…

Delta Airlines shows its hidden part

As it is said, content is king and for this reason Content Marketing is Vital. This branch of marketing (in my opinion) is often the very starting point of all communication strategies, because you need to create something new and interesting to offer to your followers, in exchange for their attention, and later, loyalty. If…

Kindle and iPad Compared

Amazon is really one of the starter (and innovative) companies in the world and this Ad is a clear demonstration of this, in every single way. In the video above you can find all the values that Amazon wants to associate to its products, mixed together by a masterpiece technique. In detail: Comparison: not only the…

How to Share your Blog on Pinterest

Pinterest has been a typical internet overnight sensation, something that has been there for years and that gone viral between internet users. The design is really impressive, intuitive and most of all simple to use, the feeling is like having your own “Fancy” or “Piccsy“. Part of its success, comes from the fact that some…

The Map is not the Territory

I love traveling in Milan by using the public transportation, not only because I can get to places in a shorter time, without finding myself on some dead-end streets, but mostly for  the sense of community that I always find. The fact that a lot of people find themselves in the same place traveling and respecting…

Why SOPA is an International Threat

The US Congress is going to discuss new bill called “SOPA”. A law proposal that, basically, would permit to entertainment corporations to generate an incredible censorship power over the Internet industry, so to protect their productions against piracy. The proposal is very big and in some parts quite complicated and for this reason attached the…