Just a photo I took from the balcony, while a server were processing. I love Rome for its spirit and will to never grow up, and it can be felt even if you live the city just for a night once in a while.
Larry Ellison is one of the most important tech entrepreneurs of this century, the founder and creator of Oracle, a philanthropist and a passionate sailor. As you all can see from the image below he just joined Twitter and probably (and hopefully) he will start sharing some of its adventures and ideas.
On the other side, this fact can provide some insights for those who have a digital life and actively strive to reach some results via personal branding activities. In detail:
Now after those three points, before complaining about your personal brand and on how people are not going to follow you, just answer to those questions:
After that you can start redefining your personal brand and relative strategy and if you are still in doubt read this old post about Personal Branding.
No matter what you do on marketing, but you have always a product/service to pitch and promote to a defined target. To effectively sell it, there is the need to dress it with a set of characteristics and values, that your potential customer can feel as an extra value.
The video below is a great example by “The Linux Foundation“, on how Product Marketing should work and highlight the four main points, that a good storytelling campaign should touch.
I’m a big fan of Mad Men, from every single episode you can learn a lot about business and advertising. Today I have found the following infographic from Infolinks, where they want to express how every single characters would use today’s technology and Social Media.
I have to say that SXSW Interactive 2012 can be called “an experience”. This is something that gives you new ideas and grow, by giving you the possibility to meet together with innovators and young entrepreneurs from the valley (and a lot of internationals) all coming to learn new trends and share experiences and ideas.
During the conference, I had the possibility to network with people from different countries, making me start thinking about how different each culture has its business approach and how they were curious and wanted to innovate. When you want to Do Innovation, to change the status quo, you need first to be willing to change yours, by listening to others people opinions, share your ideas and try to look everything with others eyes. This need of discovery, is what often push people to evade from their usual environments (as offices or even countries), go where people with the same ideas gather and challenge themselves (and their security) to acquire new knowledge and ideas.
A country (as defined on Wikipedia) is a “geographic region associated with sets of previously independent or differently associated peoples with distinct political characteristics“. This concepts in my opinion, applies to European Union (form now on shorted as EU) as a legal union of countries, with different history, language, mentality and relative approach to innovation, while USA is an union of cultures and heritages that share a common feeling.
As said before, every EU Country has a different culture, mentality and its own approach to innovation, that indoctrinate in different ways their people to new discoveries, and making them understand the possibilities that making a long trip to meet people alike, can give them. Its particularity, that is instilled inside a person by a country’s mentality. To understand if this idea was true (or wrong), I just counted all the participants coming from each EU Country. I logged inside the “Social Portal” that SXSW gave to each subscriber, parsed the data and analyzed each person interest (as interactive, music, film) by looking at the specific package purchased. The following chart, provides a meaningful insight, on the overall participation level.
The renowned long tail is present also here, showing how United Kingdom is by far the leading country with its 1400 participants (all the other EU countries together have 1428). I think that a big part of the credit has to be given to the mentality, but also to the language that permits them to fill easily the communication gap, their government, taxes, salaries and currency exchange, that gives them the possibility to invest on themselves and travel to Texas. Here below you can find the detailed data referred to the graph above (and relative colors).
Another analysis that can be done, is understanding in which countries supposedly is better to develop on Innovation. Innovation isn’t an exclusive of the internet-related environment, people keep create new trends on other fields like music and films, and SXSW has different tracks, where people with different passions are trying to discover something new. As you can see from the table below, I have summed and listed the countries that are more interested in discovering different trends in specific fields.
While writing this article, I was thinking why the USA is good in creating innovation and why EU is following. I think that one of the many reasons (beside their mentality) is the fact that USA owns the privilege in being young as a nation, giving them the possibility to build together their own mentality and spirit. EU on the other side, often has to deal with an old and built culture, making people often losing energies on trying to make “the new” live together with “the old“.
Another data, that isn’t related to the SXSW but that I have analyzed, is the percentage of population that uses Internet in each EU country and give you a clear understanding on how some countries are more open and interested in using new internet services and standards (the detailed list can be found here).
A lesson that I learnt in my early working years (and that has always been valid) is “Luxury stays in the Details“. For some this quote can seem obvious, but includes a full spectrum of meanings that can be used in every single step of your business or value-creation process, and its the key for a solid TQM (Total Quality Management) business approach.
Details are important when are aimed to be noticed, so that the final user would be able to add extra value on your product or service. By providing the feel that even the smallest detail has been taken care, you would be able to build on the customer’s mind the idea that the same quality has been given also to what he can’t see. The cure given to your job, is the key factor that would make you recognized as a professional that takes seriously its job, and this concept delivers better results (on brand reputation) than some expensive communication strategies.
Details are probably more important when they are noticed because they are missing. Part of the cure you put on your product/job will not be noticed by people, that’s because a certain level of quality is always expected depending on what you do and on what’s your core business (for example if you have a restaurant, clients expects you to use high quality products and a cure on preparing a dish). Clients would notice if those “expected” details are missing, making them think that you don’t pay enough attention on what you do, and on the long period it could hurt your brand reputation.
Sometimes we all need to deliver something in a rush, and this means that you can’t take care of every single detail and consequently the overall quality tend to gradually decrease. Anyway something that can’t be forgotten, is the need to always deliver an error-proof spell and grammar, that is the base of every good communication.
For example even if I’m not an English Speaking native, I write approximately for the 90% in English, and beside a continuous study of this language, I have the habit to check what I produce for grammar and spelling errors. To do that I use some online services, and below you can find four of them:
Just Remember “Quality defines who you are“.
Next week I will leave Italy for a short professional USA tour, aimed to network with some of the smartest people on the web and discover new internet-trends and brand new startups. After a brief stop in Boston, where I will meet with Mr.Piskorski of the Harvard Business School (suggest to read this paper about Social Media), I will go to Austin to attend SXSW 2012.
For me this would be the first time at that conference and I want to get the best from every single moment, so looking around for suggestion of people that attended the years before, I came across with this inforgraphic, explaining what need to be done during this days. I have the feeling that #8 would be at the top of my bucket list 😉
This is a great way that an event have to make their attendants loyal, by helping to have a great time outside the event. By being an Event, part of the Destination, its important to make people understand and feel all the opportunities that the city is able to show, and make them feel welcome!
Amazon is really one of the starter (and innovative) companies in the world and this Ad is a clear demonstration of this, in every single way.
In the video above you can find all the values that Amazon wants to associate to its products, mixed together by a masterpiece technique. In detail: