In a closed society where everybody’s guilty, the only crime is getting caught. In a wold of thieves, the only final sin is stupidity – Hunter S.Thompson
Social Networks generated a whole new meaning on promotion. First by making traditional marketing pros realize that customers own a voice, and that are not fearing to tell what they think about you. Second, what’s important is not to gain as much likes as possible, but to get likes from people who care and like your brand or activity.
One golden rule on marketing, is to integrate your marketing mix so to drive all different traffic and get the best redemption, as for example a good quantity of hi-quality Facebook like. To reach those results, you need two things: something good to share (that can be considered useful by the target) and clear and usable CTA (so to use at best the action impulse).
On the digital side of marketing, you can easily apply different techniques (some ethical and other not so much) to get those likes, but the real challenge is to bring likes via traditional media, like print or street advertising. As everyone knows we as humans pass just a small part of our life online, as we interact constantly with the real (and analogical) world, so a marketer mission is to target people also on those moments. To cover this digital-analog gap, we can use a technology that people use everyday, Text Messages (SMS).
Facebook indeed gives users to like pages (and receive status updates) just by sending a simple text message with a query “fan yourpagename” to a specific country number (provided by Facebook) that for Italy is 342 4860900. To do that:
This feature can give businesses to generate new marketing campaigns and improve the coordination of their marketing channels. Think about the possibility to generate a QRcode that you can attach on your street ads (example above), so to allow people to scan it and subscribe without hesitation to your page, or even make people without a smartphone giving you their “like“.
I have found this good and simple infographic, explaining what to do after a New Blog Post. This list even if it’s not so deep in details, its a good example on what are some of the basics that some professional forget to do. As its said “Content is King“, so if you produce some good content, why you shouldn’t give it the best opportunities?
Here you can find the brief list of what need to be done with every piece of good content you produce:
Thank to DivvyHQ for the great resource.
I usually don’t write about politics, because I’m convinced that everyone has the right to believe what he feels right and has to be free to follow its dream and objectives. But with this post I just want to underline how President Obama can teach us about the real meaning of leadership.
By looking at the picture above of President Obama (available with other beautiful pictures here) I can feel a sense of true leadership. I’m convinced that a definition of leader is “Walks among us, but its not one of us“, its someone that is able to integrate himself on different social levels and understand approach it in the most constructive way, hearing what people need to say, experiencing their habits and learn from every single interaction.
A leader can be find in every part of your life and not only in politics, but also in business, your company and your home. Having the gift to listen is not something common, because it also brings the will to care about the person you have in front of you, to feel sympatheia, that is what really makes people understand that there is the need to make a change.
People that care and that listen are true leaders, and usually their next step consist in taking action.