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Quality is about Details: Check your Grammar
08/03/2012
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A lesson that I learnt in my early working years (and that has always been valid) is “Luxury stays in the Details“. For some this quote can seem obvious, but includes a full spectrum of meanings that can be used in every single step of your business or value-creation process, and its the key for a solid TQM (Total Quality Management) business approach.

Details are important when are aimed to be noticed, so that the final user would be able to add extra value on your product or service. By providing the feel that even the smallest detail has been taken care, you would be able to build on the customer’s mind the idea that the same quality has been given also to what he can’t see. The cure given to your job, is the key factor that would make you recognized as a professional that takes seriously its job, and this concept delivers better results (on brand reputation) than some expensive communication strategies.

Details are probably more important when they are noticed because they are missing. Part of the cure you put on your product/job will not be noticed by people, that’s because a certain level of quality is always expected depending on what you do and on what’s your core business (for example if you have a restaurant, clients expects you to use high quality products and a cure on preparing a dish). Clients would notice if those “expected” details are missing, making them think that you don’t pay enough attention on what you do, and on the long period it could hurt your brand reputation.


Sometimes we all need to deliver something in a rush, and this means that you can’t take care of every single detail and consequently the overall quality tend to gradually decrease. Anyway something that can’t be forgotten, is the need to always deliver an error-proof spell and grammar, that is the base of every good communication.

For example even if I’m not an English Speaking native, I write approximately for the 90% in English, and beside a continuous study of this language, I have the habit to check what I produce for grammar and spelling errors. To do that I use some online services, and below you can find four of them:

  • Spellcheck.net: The best way to simply check a single phrase (or tweet). It is able to identify errors and propose you different solutions, delivering you a final and correct text.
  • Text Trust: While working on a project (and periodically on the ones that I’m responsible for), I use this tool (by paying a fee) to check for errors on a whole website.
  • WordReference: A great tool to know the definition of a word and its synonyms.
  • Google Search: When you are in doubt for the spell and the meaning of a word, you can just Google it! With a single interaction you can see if the word is correct and how others are using it (see image below).

Just Remember “Quality defines who you are“.

About author

Edoardo Piccolotto

Dad, husband, MBA graduate, I work as a Web Marketer on an Ecommerce Company, where I implement strategic decisions by using data and lean-organization methodologies.

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