Posts Tagged: Marketing

Product
A Product Marketing lesson by Linux
04/04/2012
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No matter what you do on marketing, but you have always a product/service to pitch and promote to a defined target. To effectively sell it, there is the need to dress it with a set of characteristics and values, that your potential customer can feel as an extra value. The video below is a great example by […]
Promotion
An Infographic about the Psychology of Color
09/02/2012
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I stepped by this great infographic realized by BitRebels that explains in a simple and effective way, how people’s mind tend to react in presence of different colors. I have to say that this kind of notions, can be useful to everyone that need to create a communication campaign or a product, and for this reason […]
Strategy
The Map is not the Territory
03/02/2012
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I love traveling in Milan by using the public transportation, not only because I can get to places in a shorter time, without finding myself on some dead-end streets, but mostly for  the sense of community that I always find. The fact that a lot of people find themselves in the same place traveling and respecting […]
Strategy
Marketing is a Game of Light and Shadows
05/01/2012
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Yesterday has been my first day of consulting of 2012, it resulted more important than thought, not only I learned a lot about the architecture business, but also because it gave me the opportunity to find new ways to explain the marketing and business environments and try new processes. Those “pro bono client” are some […]
Experience
Learning Marketing Using Lego
12/01/2011
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Mi ricordo ancora di quando giocavo con le Lego, era una dei miei giorchi preferiti della mia gioventù, poter creare i propri sogni con pochi mattoncini era sempre un’esperienza unica ed inimitabile, esperienza che mi faceva capire i primi limiti dell’architettura ed il concetto che se un sogno è costruito fin dall’inizio in modo magistrale […]
Promotion
The Dark Side of Direct Marketing
22/12/2009
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Tonight I was writing a post for this blog about Spam (that I will release soon) when I have found this Direct Marketing campaign made by Unicef, that actually made me think a lot, and made me think from the first moment that It was really a bad idea of direct marketing, not for the […]