Posts Tagged: Product

Product
A Product Marketing lesson by Linux
April 4, 2012
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No matter what you do on marketing, but you have always a product/service to pitch and promote to a defined target. To effectively sell it, there is the need to dress it with a set of characteristics and values, that your potential customer can feel as an extra value. The video below is a great example by […]
Product
Price Policy vs Marketing: The Krapfen Case
April 8, 2010
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Lately around me I have seen people and companies acting strangely about the way they try to marketize their products, doing choices on price policies that in my opinion are contradictory to the economic environment that this crisis managed to create. Every morning before heading work, I stop by a pastry just around the office’s […]
Product
Product Reliability as Marketing Value
November 15, 2009
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The title for sure is going to express a lot of points that I want to say in this post, and for most of them this concept can be seen as obvious, but in my experience Marketing is not only about target and advertising… marketing is about all the mechanisms that a company has to […]
Content
What’s wrong with Microsoft Marketing?
April 17, 2008
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In the last month I have to say that I have seen some effort from Microsoft to create a campaign that can make people understand that Microsoft Vista is the best OS ever and that lots of people had a wrong impression about it. The point is that on Internet for how many money you […]
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