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This is Viral Genius…
19/01/2009
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Just tosay I was looking for Viral Videos adn I found out that I managed to miss a great viral one. And then I started to think on what makes viral a video… (Video Below)

Simplicity – The idea is simple, linear, not a lot to understand, just someone that dances in various parts of the world with the local people.

Original – The idea is original, never seen before, so people can talk about it and also it can be idealized as the only one on the net.

Effort – There has been some effort, during his travels he had to organize everything, from the places to the people.

Energy – The video is full of energy, as you can feel from the song and from the motion of the video.

Expecting for More – While you watch the video you keep thinking how it will end? there will be something more original, something different? where he will be next? That create great expectation to the people and glue people to the screen to see what’s next.

Funny – This video is funny, make people happy and willing to see it more and more.

That is not a recipe on how to make a viral video, those are some of the elements (important ones) that are inside the video and that made it viral. So if you are looking forward to do something viral remember those points.

About author

Edoardo Piccolotto

Dad, husband, MBA graduate, I work as a Web Marketer on an Ecommerce Company, where I implement strategic decisions by using data and lean-organization methodologies.

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